Last year, we worked with a company that wanted to celebrate Christmas with their clients. It was a big job – 200 to 300 recipients, each to receive a Christmas hamper. The great thing was that the client got in touch with us early in the year – we had time to plan, think about the contents and the branding.
These were to be entirely bespoke hampers, built from the ground up. The client had particular products in mind: premium Christmas puddings, brandy custard, Christmas chocolates. Thankfully, we had the time to source these items, despite supply chain difficulties.
It was a long, detailed project. Inevitably, the handling of it on the client’s end changed hands several times. In a big business, this is to be expected. Our role was to be the constant, the partner that knew the gift-giving industry and could provide advice and guidance every step of the way – no matter who our point of contact was. We took it on ourselves to keep the ball rolling and make sure the project kept advancing.
The result? A very happy client. The presentation was exactly what they’d hoped – Christmassy and joyous, but with a smart, pared-back, high-end corporate feel. With the premium Christmas treats we’d sourced tucked inside, they made hundreds of clients feel happy and appreciated, and the project turned out to be an excellent investment.
Despite that client’s success, here’s something we’ve noticed: not enough businesses take advantage of the Christmas period to bolster important relationships. Yes, this time is most closely associated with family and friends, but corporate Christmas hampers offer a great opportunity to celebrate the people who are a part of your work life.
We’re talking about colleagues, employees, clients and customers – the lifeblood of every successful organisation. Showing your gratitude and making these people feel appreciated shouldn’t be seen as going above and beyond; it should be a part of your business model.
Our time in the gifting industry has given us unique insights that we’re excited to share with you. While we know that corporate Christmas hampers have the potential to grow your business, we also know that they have to be done right. Over the years, our experience has taught us that there are certain things you should consider.
When planning to give Christmas gifts to clients or staff in 2022, ask yourself the following:
• Who is it for? Colleagues, employees, clients or customers?
• If it’s not the first time you’ve sent a company hampers, are your contacts there still the same? Has staff changed?
• Is branding appropriate?
• Do you know of any hobbies or interests the recipient has?
• Are you gifting to a team or an individual?
• Will you send it to the business address or a residence? Maybe both?
• What sort of impact do you want it to have?
There’s a bit to consider, but don’t let that overwhelm you. We’re here to make things smooth and easy. A chat with us will make things clearer for you and help you narrow down the options.
Many businesses mistakenly think that the best corporate gifts are the most expensive ones. After all, isn’t a bottle of Moet & Chandon going to impress the client the most? It probably will, but sometimes ‘fun’ does the trick better than ‘impressive’.
Honestly, we’ve found that the most impactful gifts are often those that get a team together and have them enjoying something that’s fun and maybe a little nostalgic. A bag of chocolate freckles is a fun thing to have on hand for coffee breaks, a cheeky little pleasure that reminds us all of childhood.
It all depends on who the gift is intended for. Yes, the premium products make an impressive landing, but just as often it’s the items you mightn’t think of that will leave the best impression.
The end of the calendar year is always a busy time for any business, and adding an extra item to the to-do list may seem overwhelming. This is why corporate gifting often ends up in the too-hard basket.
We see our primary role as making your life easier. Don’t know where to start? Pick up the phone and give us a call. A chat with us will give you direction and ideas about what to give and how to present it.
We’ll work to your budget and your needs; if we don’t have a hamper that says precisely what you want, we can curate something just for you. Have a particular product in mind? Let us source it.
Gift-giving is our business. We want you to take advantage of our expertise and experience!
It may sound ridiculous, but Christmas always sneaks up on you. Before you know it, it’s December when it still feels like October. Getting organised often takes longer than you think, so get on to your Christmas gift-buying list and start ticking things off early. Not only does it feel good, but it will also avoid any possible delays due to an overstressed postal service.
We have many options when it comes to branding simply because we know the impression it can have. The best hampers have a powerful impact before they’re even opened. Our branding options include:
• Branded ribbons.
• Branded A6 postcards.
• A wicker picnic basket with engraved cheeseboard lid.
• Engraved cheeseboard and mezze gift boxes.
If you want a hamper that looks as though it was packed and designed entirely by your company, we can do it. Just give us a call (or drop in if you’re nearby), and we can have a chat about which branding options will work best for you.
Corporate gifting around the Christmas period is often popular. After going to all the trouble of organising it, the last thing you want is to find your hampers sitting on a table with gifts from others companies.
Stand out. Get in and get it done early. The first gifts of the Christmas period often create the most excitement, they don’t have to compete for attention, and they catch all the staff before they leave for the end-of-year break.
The hampers below give a good feel for what Christmas corporate gifting can achieve in a number of scenarios. Of course, our range is far more extensive, so make sure to check that out.
If you’re giving to a small business with only a couple of staff, our Tea For Two corporate hamper sends just the right message. If you know they like the leaves more than the bean, then a gift box packed with Byron Bay Organic Tea and two fine bone china mugs sends just the right message: you know them, you’ve found something with them in mind, and you appreciate them.
Sometimes, the best corporate Christmas hampers are the ones that get the whole floor gathered around. Our Staff Share Box is chock-full of snacks and treats the entire team can enjoy, from shortbread and honey-coated popcorn to salted pretzels and mixed olives. This corporate hamper will have the impact you want without burning a hole in your pocket.
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It doesn’t always have to be Moet – but sometimes nothing else will do. Have you just secured a massive deal before the Christmas break-up? Maybe you’ve fulfilled an important contract with a client. Whatever you have to celebrate, this corporate gift box will help you do it in style. Alongside the iconic bottle of Imperial Brut sits three boxes of chocolate coated treats to help the bubbles go down.
It doesn’t get said often enough, so when you say thank you to a staff member or a client for a job well done, it means something. Put an emphasis on it with this corporate hamper centred on a bottle of Shiraz complemented by an assortment of delicious gourmet delights. Nothing helps to unwind like a glass of red at the end of the day.
Christmas is a great time for real estate agents to re-connect with clients from the previous twelve months. Send this gift hamper containing luxury hand soap and keepsake cheese knives they can adorn their new home with. While most clients expect a gift at the time of settlement, all of them will be surprised to receive something so special at Christmas. Re-affirm the positivity of relationships and get some great word-of-mouth.
